/* La Compañía — sitio web
   Retícula de 12 columnas, margen de 40 px (16 px en teléfono), un tercio vacío.
   Blanco y negro ≈ 50/50. Coral solo como detalle. Space Grotesk como única familia. */

@font-face { font-family: "Space Grotesk"; src: url("../fonts/SpaceGrotesk-Light.otf") format("opentype"); font-weight: 300; font-display: swap; }
@font-face { font-family: "Space Grotesk"; src: url("../fonts/SpaceGrotesk-Regular.otf") format("opentype"); font-weight: 400; font-display: swap; }
@font-face { font-family: "Space Grotesk"; src: url("../fonts/SpaceGrotesk-Medium.otf") format("opentype"); font-weight: 500; font-display: swap; }
@font-face { font-family: "Space Grotesk"; src: url("../fonts/SpaceGrotesk-Bold.otf") format("opentype"); font-weight: 700; font-display: swap; }

:root {
  --papel: #fafafa;
  --tinta: #000000;
  --gris: #6b6b6b;
  --linea: #000000;
  --suave: #ececec;
  --coral: #fc5060;
  --logo-filtro: grayscale(1);
  --iso-sobre-tinta: none;      /* AMI blanco sobre negro */
  --iso-sobre-papel: invert(1); /* AMI negro sobre blanco */
  --margen: 40px;
  --fuente: "Space Grotesk", "Helvetica Neue", Arial, sans-serif;
  color-scheme: light;
}
@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    --papel: #000000; --tinta: #ffffff; --gris: #9a9a9a; --linea: #ffffff; --suave: #1a1a1a;
    --logo-filtro: grayscale(1) invert(1); --iso-sobre-tinta: invert(1); --iso-sobre-papel: none; color-scheme: dark;
  }
}
:root[data-theme="dark"] {
  --papel: #000000; --tinta: #ffffff; --gris: #9a9a9a; --linea: #ffffff; --suave: #1a1a1a;
  --logo-filtro: grayscale(1) invert(1); --iso-sobre-tinta: invert(1); --iso-sobre-papel: none; color-scheme: dark;
}

*, *::before, *::after { box-sizing: border-box; }
[hidden] { display: none !important; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--papel);
  color: var(--tinta);
  font-family: var(--fuente);
  font-size: 17px;
  line-height: 1.45;
  overflow-x: hidden;
  transition: background .35s ease, color .35s ease;
}
img, video { max-width: 100%; display: block; }
a { color: inherit; }
a:focus-visible, button:focus-visible { outline: 2px solid var(--coral); outline-offset: 3px; }

.envoltura {
  padding-left: max(var(--margen), env(safe-area-inset-left, 0px));
  padding-right: max(var(--margen), env(safe-area-inset-right, 0px));
}
@media (max-width: 720px) { :root { --margen: 16px; } body { font-size: 16px; } }

/* ---------- rótulos y titulares ---------- */
.rotulo {
  font-weight: 500;
  font-size: 13px;
  letter-spacing: .06em;
  text-transform: uppercase;
}
.titular {
  font-weight: 700;
  text-transform: uppercase;
  line-height: .9;
  letter-spacing: -.02em;
  margin: 0;
  text-wrap: balance;
}
.cifra { font-weight: 300; font-variant-numeric: tabular-nums; }

/* ---------- cabecera ---------- */
.cabecera {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: 16px;
  align-items: start;
  padding-block: 28px 0;
  position: relative;
  z-index: 5;
}
.cabecera a { text-decoration: none; }
.cabecera .correo { grid-column: 1 / span 4; }
.cabecera .descriptor { grid-column: 5 / span 4; display: flex; gap: 14px; }
.cabecera .descriptor a { text-decoration: underline; text-underline-offset: 3px; }
.cabecera .menu { grid-column: 9 / span 4; display: flex; justify-content: flex-end; gap: 18px; align-items: center; flex-wrap: wrap; }
.cabecera .menu a:hover, .cabecera .correo:hover { text-decoration: underline; text-underline-offset: 3px; }
.cabecera .menu a[aria-current="page"] { text-decoration: underline; text-decoration-color: var(--coral); text-decoration-thickness: 2px; text-underline-offset: 4px; }
.cabecera .firma { grid-column: 1 / span 4; }
.cabecera .firma img { height: 34px; width: auto; }
.firma .neg { display: none; }
:root[data-theme="dark"] .firma .pos { display: none; }
:root[data-theme="dark"] .firma .neg { display: block; }
@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) .firma .pos { display: none; }
  :root:not([data-theme="light"]) .firma .neg { display: block; }
}

.tema {
  width: 26px; height: 26px; border-radius: 50%;
  border: 1.5px solid var(--tinta);
  background: linear-gradient(90deg, var(--tinta) 50%, transparent 50%);
  cursor: pointer; padding: 0; flex: none;
  transition: transform .5s cubic-bezier(.6,-0.3,.3,1.4);
}
.tema:hover { transform: rotate(180deg); }

@media (max-width: 900px) {
  .cabecera { grid-template-columns: 1fr auto; row-gap: 10px; }
  .cabecera .correo, .cabecera .firma { grid-column: 1; }
  .cabecera .descriptor { grid-column: 1 / -1; grid-row: 2; }
  .cabecera .menu { grid-column: 2; grid-row: 1; }
  .cabecera .menu .enlace { display: none; }
}

/* ---------- menú con gravedad ---------- */
.gravedad {
  position: relative;
  height: clamp(300px, 34vw, 400px);
  margin-top: -40px;
  border-bottom: 1.5px solid var(--linea);
  overflow: hidden;
  user-select: none;
  -webkit-user-select: none;
}
.gravedad .objeto {
  position: absolute; left: 0; top: 0;
  will-change: transform;
  touch-action: none;
  cursor: grab;
}
.gravedad .objeto:active { cursor: grabbing; }
.pastilla {
  display: inline-flex; align-items: center; gap: 12px;
  padding: 0 26px;
  height: 74px;
  border: 1.5px solid var(--tinta);
  border-radius: 999px;
  background: var(--papel);
  color: var(--tinta);
  font-weight: 500;
  font-size: 23px;
  letter-spacing: .04em;
  text-transform: uppercase;
  text-decoration: none;
  white-space: nowrap;
  transition: background .2s, color .2s;
}
.pastilla:hover { background: var(--tinta); color: var(--papel); }
.pastilla .punto { width: 11px; height: 11px; border-radius: 50%; background: currentColor; }
.pastilla.destacada .punto { background: var(--coral); }
.bola {
  width: 96px; height: 96px; border-radius: 50%;
  background: var(--tinta); color: var(--papel);
  display: grid; place-items: center;
  text-decoration: none;
}
.bola img { width: 70%; height: auto; pointer-events: none; }
.bola .signo { font-size: 54px; font-weight: 700; line-height: 1; transform: translateY(-2px); }
.bola svg { width: 36%; height: auto; }
/* AMI va en negativo sobre la bola negra y en positivo sobre la blanca */
.bola img { filter: var(--iso-sobre-tinta); }
.bola.disco { background: none; }
.bola.disco img { width: 100%; }
@media (max-width: 720px) {
  .pastilla { height: 46px; font-size: 15px; padding: 0 18px; gap: 9px; }
  .bola { width: 58px; height: 58px; }
  .bola .signo { font-size: 32px; }
}
/* sin física (sin JS o con movimiento reducido): fila ordenada sobre la línea */
.gravedad.quieta { display: flex; flex-wrap: wrap; align-content: flex-end; gap: 10px; padding-bottom: 14px; height: auto; min-height: 220px; }
.gravedad.quieta .objeto { position: static; transform: none !important; }

/* ---------- LA COMPAÑÍA ---------- */
.marca-gigante {
  font-weight: 700;
  font-size: 15.4vw;
  line-height: .82;
  letter-spacing: -.045em;
  margin: 0;
  padding-block: .06em .02em;
  white-space: nowrap;
  text-align: center;
}

/* ---------- cifras ---------- */
.cifras {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 16px;
  padding-block: 56px 72px;
  text-align: center;
}
.cifras .cifra { display: block; font-size: clamp(44px, 6vw, 86px); line-height: 1; }
.cifras .rotulo { display: block; margin-top: 10px; }
.cifras .rotulo .acento { color: var(--coral); }

/* ---------- secciones ---------- */
.seccion { padding-block: 96px; border-top: 1.5px solid var(--linea); }
.seccion-cabeza {
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px;
  align-items: end; margin-bottom: 48px;
}
.seccion-cabeza .rotulo { grid-column: 1 / span 3; }
.seccion-cabeza .titular { grid-column: 4 / span 9; font-size: clamp(40px, 6.4vw, 104px); }
@media (max-width: 900px) {
  .seccion { padding-block: 64px; }
  .seccion-cabeza { grid-template-columns: 1fr; }
  .seccion-cabeza .rotulo, .seccion-cabeza .titular { grid-column: 1; }
}

/* somos */
.somos { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px; align-items: end; position: relative; }
.somos .texto { grid-column: 7 / span 5; }
.somos .texto p { font-size: clamp(20px, 2vw, 26px); line-height: 1.3; margin: 0 0 20px; max-width: 30ch; }
.somos .concepto { grid-column: 1 / span 6; font-size: clamp(38px, 5.4vw, 88px); }
.somos .concepto span { display: block; }
.somos .concepto .fondo { color: var(--papel); background: var(--tinta); display: inline-block; padding: 0 .12em .04em; margin-top: .08em; }
@media (max-width: 900px) {
  .somos { grid-template-columns: 1fr; gap: 40px; }
  .somos .texto, .somos .concepto { grid-column: 1; }
}

/* AMI se asoma */
.asoma { position: relative; overflow: hidden; }
.asoma .ami-asoma {
  position: absolute; right: max(var(--margen), env(safe-area-inset-right, 0px)); bottom: -2px;
  width: clamp(90px, 12vw, 170px);
  transform: translateY(58%);
  transition: transform .6s cubic-bezier(.3,1.5,.5,1);
}
.asoma:hover .ami-asoma, .asoma.visto .ami-asoma { transform: translateY(22%); }
.ami-asoma { filter: var(--iso-sobre-papel); }

/* reels */
.reels { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; }
.reel { position: relative; margin: 0; }
.reel .marco { position: relative; aspect-ratio: 9 / 16; background: var(--suave); overflow: hidden; max-width: 100%; }
.reel video, .reel .marco > img { width: 100%; height: 100%; object-fit: cover; }
.reel figcaption { display: flex; justify-content: space-between; gap: 10px; padding-top: 10px; }
.reel figcaption .gris { color: var(--gris); }
.reel .sonido {
  position: absolute; right: 10px; bottom: 10px;
  border: 0; border-radius: 999px; padding: 6px 12px;
  background: var(--papel); color: var(--tinta);
  font: 500 12px/1 var(--fuente); letter-spacing: .06em; text-transform: uppercase;
  cursor: pointer; opacity: 0; transition: opacity .2s;
}
.reel:hover .sonido, .reel .sonido:focus-visible, .reel .sonido[aria-pressed="true"] { opacity: 1; }
@media (hover: none) { .reel .sonido { opacity: 1; } }
@media (max-width: 900px) { .reels { grid-template-columns: repeat(2, minmax(0, 1fr)); } }

/* servicios: la pila */
.pila { list-style: none; margin: 0; padding: 0; border-top: 1.5px solid var(--linea); }
.pila li { border-bottom: 1.5px solid var(--linea); }
.pila a, .pila .fila {
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px; align-items: baseline;
  padding-block: 22px; text-decoration: none; position: relative;
}
.pila .num { grid-column: 1 / span 1; }
.pila .nombre { grid-column: 2 / span 6; font-weight: 700; text-transform: uppercase; font-size: clamp(28px, 4.2vw, 64px); line-height: .9; letter-spacing: -.02em; }
.pila .detalle { grid-column: 8 / span 4; color: var(--gris); margin: 0; }
.pila .flecha { grid-column: 12; justify-self: end; font-size: 28px; transition: transform .25s; }
.pila a:hover .flecha { transform: translateX(-8px) rotate(-45deg); }
.pila a:hover .nombre { text-decoration: underline; text-decoration-thickness: 3px; text-underline-offset: 6px; }
@media (max-width: 900px) {
  .pila a, .pila .fila { grid-template-columns: 40px 1fr 30px; row-gap: 8px; }
  .pila .num { grid-column: 1; }
  .pila .nombre { grid-column: 2; }
  .pila .flecha { grid-column: 3; }
  .pila .detalle { grid-column: 2 / span 2; }
}

/* logos de clientes */
.logos {
  display: grid; grid-template-columns: repeat(6, minmax(0, 1fr));
  border-top: 1.5px solid var(--linea); border-left: 1.5px solid var(--linea);
}
.logos > * {
  display: grid; place-items: center; aspect-ratio: 3 / 2; max-width: 100%;
  border-right: 1.5px solid var(--linea); border-bottom: 1.5px solid var(--linea);
  padding: 12% 16%; overflow: hidden; transition: background .2s;
}
.logos a:hover { background: var(--suave); }
.logos img { width: 100%; height: 100%; object-fit: contain; filter: var(--logo-filtro); mix-blend-mode: multiply; }
:root[data-theme="dark"] .logos img { mix-blend-mode: screen; }
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) .logos img { mix-blend-mode: screen; } }
@media (max-width: 900px) { .logos { grid-template-columns: repeat(3, minmax(0, 1fr)); } }

/* ---------- pie ---------- */
.pie { border-top: 1.5px solid var(--linea); padding-block: 56px 40px; }
.pie .cierre { font-size: clamp(40px, 7vw, 120px); margin-bottom: 36px; }
.pie .contactos { display: flex; flex-wrap: wrap; gap: 10px; }
.pie .contactos a, .boton {
  display: inline-flex; align-items: center; gap: 10px;
  border: 1.5px solid var(--tinta); border-radius: 999px;
  padding: 12px 20px; text-decoration: none;
  font-weight: 500; text-transform: uppercase; letter-spacing: .05em; font-size: 14px;
  transition: background .2s, color .2s;
}
.pie .contactos a:hover, .boton:hover { background: var(--tinta); color: var(--papel); }
.pie .contactos a.principal, .boton.principal { background: var(--tinta); color: var(--papel); }
.pie .contactos a.principal:hover, .boton.principal:hover { background: transparent; color: var(--tinta); }
.pie .base { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; margin-top: 56px; color: var(--gris); }

/* ---------- subpáginas ---------- */
.portada { padding-block: 72px 56px; }
.portada .titular { font-size: clamp(56px, 11.5vw, 190px); }
.portada .bajada {
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px; margin-top: 40px;
}
.portada .bajada .rotulo { grid-column: 1 / span 3; }
.portada .bajada p { grid-column: 7 / span 5; margin: 0; font-size: clamp(19px, 1.7vw, 23px); line-height: 1.35; max-width: 34ch; }
@media (max-width: 900px) {
  .portada .bajada { grid-template-columns: 1fr; }
  .portada .bajada .rotulo, .portada .bajada p { grid-column: 1; }
}

.filtros { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 32px; }
.filtros button {
  font: 500 14px/1 var(--fuente); letter-spacing: .05em; text-transform: uppercase;
  border: 1.5px solid var(--tinta); border-radius: 999px; padding: 11px 18px;
  background: transparent; color: var(--tinta); cursor: pointer;
}
.filtros button[aria-pressed="true"] { background: var(--tinta); color: var(--papel); }
.filtros button .n { font-weight: 300; margin-left: 6px; }

.galeria { columns: 4 260px; column-gap: 16px; }
.galeria figure { margin: 0 0 16px; break-inside: avoid; }
.galeria img { width: 100%; height: auto; background: var(--suave); }
.galeria figcaption { padding-top: 8px; color: var(--gris); font-size: 14px; }

.posts { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; }
.posts figure { margin: 0; }
.posts .marco { aspect-ratio: 4 / 5; overflow: hidden; background: var(--suave); max-width: 100%; }
.posts img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s ease; }
.posts figure:hover img { transform: scale(1.04); }
.posts figcaption { padding-top: 8px; display: flex; justify-content: space-between; gap: 8px; }
.posts figcaption .gris { color: var(--gris); }
@media (max-width: 900px) { .posts { grid-template-columns: repeat(2, minmax(0, 1fr)); } }

.pasos { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; list-style: none; margin: 0; padding: 0; counter-reset: paso; }
.pasos li { border-top: 1.5px solid var(--linea); padding-top: 18px; counter-increment: paso; }
.pasos li::before { content: counter(paso, decimal-leading-zero); display: block; font-weight: 300; font-size: 44px; line-height: 1; margin-bottom: 18px; }
.pasos h3 { margin: 0 0 8px; font-size: 20px; text-transform: uppercase; letter-spacing: .02em; }
.pasos p { margin: 0; color: var(--gris); }
@media (max-width: 900px) { .pasos { grid-template-columns: 1fr 1fr; row-gap: 32px; } }
@media (max-width: 520px) { .pasos { grid-template-columns: 1fr; } }

.lista-plana { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.lista-plana article { border-top: 1.5px solid var(--linea); padding-top: 18px; }
.lista-plana h3 { margin: 0 0 8px; font-size: 22px; text-transform: uppercase; }
.lista-plana p { margin: 0; color: var(--gris); }
@media (max-width: 900px) { .lista-plana { grid-template-columns: 1fr; } }

/* branding */
.marcas { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; }
.marcas figure { margin: 0; }
.marcas .marco { aspect-ratio: 16 / 10; overflow: hidden; background: var(--suave); max-width: 100%; }
.marcas img { width: 100%; height: 100%; object-fit: cover; transition: transform .6s ease; }
.marcas figure:hover img { transform: scale(1.03); }
.marcas figcaption { display: flex; justify-content: space-between; padding-top: 10px; }
.marcas figcaption .gris { color: var(--gris); }
@media (max-width: 720px) { .marcas { grid-template-columns: 1fr; } }

.caso { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px; padding-block: 56px; border-top: 1.5px solid var(--linea); }
.caso .info { grid-column: 1 / span 4; position: sticky; top: 24px; align-self: start; }
.caso .info .titular { font-size: clamp(40px, 5vw, 80px); margin: 12px 0 18px; }
.caso .info p { color: var(--gris); margin: 0 0 18px; max-width: 34ch; }
.caso .laminas { grid-column: 6 / span 7; display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.caso .laminas img { width: 100%; height: auto; aspect-ratio: 16 / 9; object-fit: cover; background: var(--suave); }
.caso .laminas img:first-child { grid-column: 1 / -1; }
@media (max-width: 900px) {
  .caso { grid-template-columns: 1fr; }
  .caso .info, .caso .laminas { grid-column: 1; position: static; }
}

/* contacto */
.contacto-grande { display: grid; gap: 0; border-top: 1.5px solid var(--linea); }
.contacto-grande .canal {
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px; align-items: center;
  border-bottom: 1.5px solid var(--linea); padding-block: 26px;
}
.contacto-grande .canal .rotulo { grid-column: 1 / span 3; }
.contacto-grande .canal .valor { grid-column: 4 / span 6; font-size: clamp(22px, 3.2vw, 48px); font-weight: 700; word-break: break-word; min-width: 0; }
.contacto-grande .canal .acciones { grid-column: 10 / span 3; justify-self: end; display: flex; gap: 8px; flex-wrap: wrap; }
@media (max-width: 900px) {
  .contacto-grande .canal { grid-template-columns: 1fr; gap: 10px; }
  .contacto-grande .canal .rotulo, .contacto-grande .canal .valor, .contacto-grande .canal .acciones { grid-column: 1; justify-self: start; }
}

.aviso { color: var(--gris); font-size: 14px; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { transition: none !important; animation: none !important; }
}

/* menú de subpáginas en pantallas chicas: una fila propia bajo la firma */
@media (max-width: 900px) {
  .cabecera.interior .descriptor { display: none; }
  .cabecera.interior .menu { grid-column: 1 / -1; grid-row: 2; justify-content: flex-start; gap: 8px 16px; }
  .cabecera.interior .menu .enlace { display: inline; }
  .cabecera.interior .menu .tema { position: absolute; top: 28px; right: max(var(--margen), env(safe-area-inset-right, 0px)); }
}

@media (min-width: 901px) {
  .cabecera.interior .firma { grid-column: 1 / span 3; }
  .cabecera.interior .descriptor { grid-column: 4 / span 3; }
  .cabecera.interior .menu { grid-column: 7 / span 6; flex-wrap: nowrap; gap: 20px; }
}
.cabecera .firma img { height: 42px; }

/* =================== inicio v2 =================== */

/* rótulo entre paréntesis, como en las referencias */
.parentesis::before { content: "("; }
.parentesis::after { content: ")"; }

/* ---------- baraja de videos (trabajo reciente) ---------- */
.trabajo { padding-block: 24px 88px; overflow: hidden; }
.trabajo .cabeza {
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px; align-items: end;
  border-top: 1.5px solid var(--linea); padding-top: 16px; margin-bottom: 8px;
}
.trabajo .cabeza .rotulo:first-child { grid-column: 1 / span 4; }
.trabajo .cabeza .contador { grid-column: 9 / span 4; justify-self: end; font-size: clamp(44px, 6vw, 92px); line-height: .9; }
.trabajo .cabeza .contador small { font-size: .38em; color: var(--gris); }
.baraja {
  position: relative;
  height: clamp(470px, 54vw, 760px);
  perspective: 1600px;
  touch-action: pan-y;
  user-select: none; -webkit-user-select: none;
}
.carta {
  position: absolute; left: 50%; top: 50%;
  width: clamp(230px, 27vw, 380px); aspect-ratio: 9 / 16; max-width: 100%;
  margin: 0;
  transform-style: preserve-3d;
  transition: transform .8s cubic-bezier(.2,.8,.2,1), opacity .6s ease, filter .6s ease;
  cursor: pointer;
}
.carta .marco { position: absolute; inset: 0; overflow: hidden; background: var(--suave); }
.carta video { width: 100%; height: 100%; object-fit: cover; }
.carta .ficha {
  position: absolute; left: 0; right: 0; top: calc(100% + 12px);
  display: flex; justify-content: space-between; gap: 8px;
  opacity: 0; transition: opacity .4s ease;
}
.carta .ficha .gris { color: var(--gris); }
.carta.activa { cursor: default; }
.carta.activa .ficha { opacity: 1; }
.carta .sonido {
  position: absolute; right: 10px; bottom: 10px;
  border: 0; border-radius: 999px; padding: 7px 13px;
  background: var(--papel); color: var(--tinta);
  font: 500 12px/1 var(--fuente); letter-spacing: .06em; text-transform: uppercase;
  cursor: pointer; opacity: 0; pointer-events: none; transition: opacity .3s;
}
.carta.activa .sonido { opacity: 1; pointer-events: auto; }
.carta .barra { position: absolute; left: 0; bottom: 0; height: 3px; width: 0; background: var(--coral); }
.baraja-control { display: flex; justify-content: center; gap: 10px; margin-top: 64px; }
.baraja-control button {
  width: 52px; height: 52px; border-radius: 50%;
  border: 1.5px solid var(--tinta); background: transparent; color: var(--tinta);
  font: 400 22px/1 var(--fuente); cursor: pointer; transition: background .2s, color .2s;
}
.baraja-control button:hover { background: var(--tinta); color: var(--papel); }
/* sin JS: fila simple */
.baraja:not(.viva) { display: flex; gap: 16px; justify-content: center; height: auto; }
.baraja:not(.viva) .carta { position: relative; left: auto; top: auto; }

/* ---------- guinchas ---------- */
.guincha {
  overflow: hidden;
  border-top: 1.5px solid var(--linea);
  border-bottom: 1.5px solid var(--linea);
  --vel: 40s;
}
.guincha + .guincha { border-top: 0; }
.guincha .pista {
  display: flex; width: max-content;
  animation: correr var(--vel) linear infinite;
}
.guincha:hover .pista { animation-play-state: paused; }
.guincha.reversa .pista { animation-direction: reverse; }
@keyframes correr { to { transform: translateX(-50%); } }
.guincha .grupo { display: flex; align-items: center; flex: none; }

.guincha.logos-cl a, .guincha.logos-cl span.logo, .guincha.logos-br a {
  display: grid; place-items: center; height: 150px; padding: 0 clamp(30px, 4vw, 64px); flex: none;
}
.guincha.logos-br a { height: 176px; }
.guincha.logos-cl img { height: var(--h, 52px); width: auto; max-width: none; object-fit: contain; filter: var(--logo-filtro); mix-blend-mode: multiply; }
:root[data-theme="dark"] .guincha.logos-cl img { mix-blend-mode: screen; }
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) .guincha.logos-cl img { mix-blend-mode: screen; } }
.guincha.logos-br { background: #fafafa; }
.guincha.logos-br img { height: var(--h, 96px); width: auto; max-width: none; object-fit: contain; }
.guincha.logos-br a:hover img, .guincha.logos-cl a:hover img { transform: scale(1.08); }
.guincha img { transition: transform .3s ease; }
.guincha .separador { width: 1.5px; height: 70px; background: var(--tinta); flex: none; }
.guincha.logos-br .separador { background: #000; }

.guincha.texto .grupo span {
  font-weight: 700; text-transform: uppercase; letter-spacing: -.03em; line-height: 1;
  font-size: clamp(56px, 9vw, 150px); padding: .08em .25em .02em; white-space: nowrap;
}
.guincha.texto .grupo span.ast { color: var(--coral); font-weight: 400; padding-inline: .1em; }
@media (max-width: 720px) {
  .guincha.logos-cl a, .guincha.logos-cl span.logo { height: 108px; }
  .guincha.logos-br a { height: 124px; }
  .guincha.logos-cl img, .guincha.logos-br img { height: calc(var(--h) * .68); }
}

/* ---------- somos con AMI ---------- */
.somos-ami {
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px;
  align-items: end; padding-block: 88px;
}
.somos-ami .ami { grid-column: 2 / span 4; position: relative; display: grid; justify-items: center; padding-top: 64px; }
.ami-boton { border: 0; background: none; padding: 0; cursor: pointer; display: block; width: 100%; max-width: 300px; }
.ami-boton img { width: 100%; filter: var(--iso-sobre-papel); transform-origin: 50% 100%; animation: respirar 4s ease-in-out infinite; }
.ami-boton.salta img { animation: saltar .7s cubic-bezier(.3,1.6,.5,1); }
@keyframes respirar { 50% { transform: scaleY(1.03) rotate(-1.5deg); } }
@keyframes saltar {
  0% { transform: scale(1.06, .9); }
  35% { transform: translateY(-34px) scale(.96, 1.06) rotate(4deg); }
  70% { transform: translateY(0) scale(1.05, .94); }
  100% { transform: none; }
}
.globo {
  position: absolute; top: 0; left: 50%; transform: translateX(-50%);
  margin: 0; padding: 9px 14px; white-space: nowrap;
  border: 1.5px solid var(--tinta); border-radius: 999px; background: var(--papel);
  transition: transform .25s ease;
}
.globo::after {
  content: ""; position: absolute; left: 50%; bottom: -7px; width: 11px; height: 11px;
  background: var(--papel); border-right: 1.5px solid var(--tinta); border-bottom: 1.5px solid var(--tinta);
  transform: translateX(-50%) rotate(45deg);
}
.globo.nuevo { animation: globo .35s ease; }
@keyframes globo { from { transform: translateX(-50%) scale(.85); opacity: 0; } }
.pista-ami { margin-top: 12px; color: var(--gris); }
.somos-ami .texto { grid-column: 7 / span 5; padding-bottom: 8px; }
.somos-ami .texto h2 { font-size: clamp(48px, 6vw, 96px); margin-bottom: 18px; }
.somos-ami .texto p { font-size: clamp(19px, 1.7vw, 24px); line-height: 1.28; margin: 0 0 24px; max-width: 26ch; }
.somos-ami .flecha-coral { color: var(--coral); font-size: 1.1em; }

.ficha-ami { grid-column: 9 / span 4; margin: 0; border: 1.5px solid var(--linea); }
.ficha-ami > div { display: grid; grid-template-columns: 9.5em 1fr; gap: 12px; align-items: baseline; padding: 10px 14px; border-top: 1.5px solid var(--linea); }
.ficha-ami > div:first-child { border-top: 0; }
.ficha-ami .ficha-cabeza { display: flex; justify-content: space-between; background: var(--tinta); color: var(--papel); }
.ficha-ami .ficha-nombre { display: block; padding-block: 14px 8px; }
.ficha-ami .ficha-nombre dd { font-weight: 700; font-size: clamp(56px, 6vw, 92px); line-height: .85; letter-spacing: -.03em; }
.ficha-ami .ficha-nombre sup { font-weight: 400; font-size: .28em; vertical-align: top; margin-left: .1em; }
.ficha-ami dt { color: var(--gris); font-size: 12px; }
.ficha-ami dd { margin: 0; font-size: 16px; line-height: 1.3; }
.visualmente-oculto { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

@media (max-width: 1100px) and (min-width: 901px) {
  .somos-ami .ami { grid-column: 1 / span 5; }
  .somos-ami .texto { grid-column: 6 / span 7; }
}
@media (max-width: 900px) {
  .somos-ami { grid-template-columns: 1fr; padding-block: 56px; gap: 40px; }
  .somos-ami .ami, .somos-ami .texto, .ficha-ami { grid-column: 1; }
  .ami-boton { max-width: 190px; }
  .ficha-ami > div { grid-template-columns: 8em 1fr; }
}

/* ---------- qué hacemos, versión corta ---------- */
.hacemos { padding-block: 72px; }
.hacemos .cabeza { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; margin-bottom: 20px; }
.hacemos ul {
  list-style: none; margin: 0; padding: 0;
  display: grid; grid-template-columns: repeat(7, minmax(0, 1fr));
  border-top: 1.5px solid var(--linea);
}
.hacemos li { border-bottom: 1.5px solid var(--linea); }
.hacemos li:not(:last-child) { border-right: 1.5px solid var(--linea); }
.hacemos li {
  display: flex; justify-content: space-between; align-items: flex-start; gap: 10px;
  min-height: 120px; padding: 14px 16px;
}
.hacemos .n { font-weight: 300; font-size: 14px; color: var(--gris); }
.hacemos li { flex-direction: column; }
.hacemos .t { font-weight: 700; text-transform: uppercase; font-size: clamp(17px, 1.45vw, 24px); line-height: .95; hyphens: auto; }
@media (max-width: 900px) {
  .hacemos ul { grid-template-columns: 1fr; }
  .hacemos li:not(:last-child) { border-right: 0; }
  .hacemos li { min-height: 0; flex-direction: row; justify-content: flex-start; align-items: baseline; gap: 14px; padding-block: 12px; }
}

/* ---------- reloj del pie ---------- */
.pie .reloj { font-variant-numeric: tabular-nums; }

@media (prefers-reduced-motion: reduce) {
  .guincha .pista { animation: none; flex-wrap: wrap; width: auto; }
  .guincha .grupo[aria-hidden="true"] { display: none; }
}

/* =================== branding =================== */

/* logo pintado con máscara: toma el color que se le dé */
.logo-mask {
  display: block; aspect-ratio: var(--ar); max-width: 100%;
  -webkit-mask: var(--logo) center / contain no-repeat;
  mask: var(--logo) center / contain no-repeat;
}

/* ---------- pila 3D (índice) ---------- */
.pila-scroll { display: none; }
.con-pila .pila-scroll { display: block; height: calc(var(--n) * 70vh + 100vh); position: relative; }
.pila-escena {
  position: sticky; top: 0; height: 100vh; overflow: hidden;
  display: grid; grid-template-columns: 1fr minmax(0, 62vw) 1fr; align-items: center;
  border-top: 1.5px solid var(--linea);
}
.pila-mesa { position: relative; height: 100%; perspective: 1100px; perspective-origin: 50% -10%; }
.pila-carta {
  position: absolute; left: 50%; top: 92%;
  width: min(100%, 680px); aspect-ratio: 16 / 10; max-width: 100%;
  transform-origin: 50% 100%;
  background: var(--suave); overflow: hidden;
  box-shadow: 0 -1px 0 rgba(255,255,255,.4), 0 30px 60px -30px rgba(0,0,0,.45);
  will-change: transform, opacity;
}
.pila-carta img { width: 100%; height: 100%; object-fit: cover; }
.pila-etiqueta {
  position: absolute; left: 0; right: 0; top: 0;
  display: flex; justify-content: space-between; padding: 10px 14px;
  background: var(--papel); color: var(--tinta); border-bottom: 1.5px solid var(--linea);
}
.pila-lado { display: grid; gap: 14px; align-content: center; height: 100%; z-index: 2; }
.pila-lado.izq { justify-items: start; }
.pila-lado.der { justify-items: end; text-align: right; }
.pila-nombre { font-size: clamp(30px, 3.4vw, 60px); max-width: 7ch; }
.pila-contador { font-size: clamp(44px, 5vw, 88px); line-height: .9; }
.pila-contador small { font-size: .4em; color: var(--gris); }
.pila-ayuda { position: absolute; left: 50%; bottom: 18px; transform: translateX(-50%); color: var(--gris); }
@media (max-width: 900px) {
  .pila-escena { grid-template-columns: 1fr; grid-template-rows: auto 1fr auto; }
  .pila-lado { height: auto; padding-block: 18px; }
  .pila-lado.izq { grid-row: 1; }
  .pila-lado.der { grid-row: 3; justify-items: start; text-align: left; grid-auto-flow: column; align-items: center; justify-content: space-between; padding-bottom: 48px; }
  .pila-mesa { grid-row: 2; }
  .pila-carta { width: calc(100vw - 48px); top: 94%; }
  .pila-nombre { max-width: none; }
}

/* ---------- índice de marcas ---------- */
.indice-marcas { list-style: none; margin: 0; padding: 0; border-top: 1.5px solid var(--linea); }
.indice-marcas li { border-bottom: 1.5px solid var(--linea); }
.indice-marcas a {
  display: grid; grid-template-columns: 60px minmax(0, 5fr) minmax(0, 3fr) auto 40px; gap: 16px; align-items: center;
  padding-block: 18px; text-decoration: none;
}
.indice-marcas .nombre { font-weight: 700; text-transform: uppercase; font-size: clamp(26px, 3.6vw, 56px); line-height: .9; letter-spacing: -.02em; }
.indice-marcas .rubro { color: var(--gris); }
.indice-marcas .chips { display: flex; }
.indice-marcas .chips i { width: 22px; height: 22px; border-radius: 50%; border: 1.5px solid var(--papel); margin-left: -6px; }
.indice-marcas .flecha { font-size: 26px; justify-self: end; transition: transform .25s; }
.indice-marcas a:hover .flecha { transform: translateX(-8px) rotate(-45deg); }
.indice-marcas a:hover .nombre { text-decoration: underline; text-decoration-thickness: 3px; text-underline-offset: 6px; }
@media (max-width: 720px) {
  .indice-marcas a { grid-template-columns: 36px 1fr 30px; row-gap: 6px; }
  .indice-marcas .rubro { grid-column: 2; grid-row: 2; }
  .indice-marcas .chips { grid-column: 2; grid-row: 3; padding-left: 6px; }
  .indice-marcas .flecha { grid-column: 3; grid-row: 1; }
}

/* ---------- ficha de marca ---------- */
.marca-heroe { position: relative; min-height: clamp(360px, 62vh, 680px); display: grid; place-items: center; overflow: hidden; }
.marca-meta { position: absolute; top: 18px; left: 0; right: 0; display: flex; justify-content: space-between; }
.marca-heroe-logo { width: min(62vw, 720px); max-height: 46vh; display: grid; place-items: center; padding-block: 72px; }
.marca-heroe-logo .logo-mask { width: 100%; max-height: 46vh; animation: aparecer 1s cubic-bezier(.2,.8,.2,1) both; }
@keyframes aparecer { from { transform: translateY(24px) scale(.96); opacity: .0; } }
.marca-heroe-foto { position: absolute; inset: 0; }
.marca-heroe-foto img { width: 100%; height: 100%; object-fit: cover; }

.marca-intro { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px; padding-block: 56px; align-items: start; }
.marca-intro h1 { grid-column: 1 / span 7; font-size: clamp(54px, 9vw, 150px); }
.marca-datos { grid-column: 9 / span 4; margin: 0; display: grid; gap: 14px; }
.marca-datos dt { color: var(--gris); margin-bottom: 4px; }
.marca-datos dd { margin: 0; font-size: 18px; }
.marca-texto-intro { grid-column: 1 / span 7; font-size: clamp(20px, 2vw, 28px); line-height: 1.25; margin: 0; max-width: 32ch; }
@media (max-width: 900px) {
  .marca-intro { grid-template-columns: 1fr; }
  .marca-intro h1, .marca-datos, .marca-texto-intro { grid-column: 1; }
}
.marca-portada { margin: 0 0 24px; aspect-ratio: 16 / 9; overflow: hidden; max-width: 100%; background: var(--suave); }
.marca-portada img { width: 100%; height: 100%; object-fit: cover; }

.versiones { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; }
.version { aspect-ratio: 1; display: grid; place-items: center; padding: 18%; max-width: 100%; }
.version .logo-mask { width: 100%; max-height: 100%; }
.version.original { background: #fff; border: 1.5px solid var(--linea); }
.version.original img { max-height: 100%; object-fit: contain; }
@media (max-width: 900px) { .versiones { grid-template-columns: repeat(2, minmax(0, 1fr)); } }

.paleta { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border: 1.5px solid var(--linea); }
.muestra {
  aspect-ratio: 3 / 4; max-width: 100%; border: 0; border-right: 1.5px solid var(--linea); cursor: pointer;
  display: flex; flex-direction: column; justify-content: space-between; align-items: flex-start; padding: 14px;
  font: inherit; text-align: left;
  transition: flex .3s;
}
.muestra:last-child { border-right: 0; }
.muestra span { background: var(--papel); color: var(--tinta); padding: 4px 8px; }
.muestra .hex { font-size: clamp(18px, 2vw, 28px); }
.muestra:hover .hex::after { content: " · copiar"; font-size: 12px; }
@media (max-width: 720px) { .paleta { grid-template-columns: repeat(2, minmax(0, 1fr)); } .muestra:nth-child(2) { border-right: 0; } .muestra:nth-child(-n+2) { border-bottom: 1.5px solid var(--linea); } }

.patron { height: clamp(260px, 36vw, 460px); overflow: hidden; position: relative; }
.patron-capa {
  position: absolute; inset: -20%;
  -webkit-mask: var(--logo) 0 0 / 160px auto repeat; mask: var(--logo) 0 0 / 160px auto repeat;
  transform: rotate(-12deg);
  animation: patron 30s linear infinite;
}
@keyframes patron { to { -webkit-mask-position: 320px 160px; mask-position: 320px 160px; } }

.redes-mock { display: grid; grid-template-columns: 1fr 1.25fr 1fr; gap: 24px; align-items: end; }
.mock { margin: 0; display: grid; gap: 10px; }
.mock figcaption { color: var(--gris); }
.mock.avatar .circulo { aspect-ratio: 1; border-radius: 50%; display: grid; place-items: center; padding: 20%; max-width: 100%; }
.mock .circulo .logo-mask { width: 100%; max-height: 100%; }
.mock.post .lamina { aspect-ratio: 4 / 5; position: relative; overflow: hidden; max-width: 100%; }
.mock.post img { width: 100%; height: 100%; object-fit: cover; }
.mock.post .sobre { position: absolute; inset: 0; display: grid; align-items: end; padding: 8% 10%; }
.mock.post .sobre .logo-mask { width: 45%; }
.mock.story .lamina { aspect-ratio: 9 / 16; position: relative; padding: 10%; display: flex; flex-direction: column; justify-content: space-between; max-width: 100%; }
.story-arriba .logo-mask { width: 55%; }
.story-barras { display: flex; height: 18%; }
.story-barras i { flex: 1; }
.story-texto { font-size: clamp(16px, 2.4vw, 40px); overflow-wrap: anywhere; }
.marca-texto { font-weight: 700; text-transform: uppercase; font-size: 20px; text-align: center; line-height: .9; }
@media (max-width: 720px) { .redes-mock { grid-template-columns: 1fr 1fr; } .mock.avatar { grid-column: 1 / -1; max-width: 160px; } }

.material { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; }
.material .foto { margin: 0; aspect-ratio: 4 / 5; overflow: hidden; max-width: 100%; }
.material .foto img { width: 100%; height: 100%; object-fit: cover; }
@media (max-width: 900px) { .material { grid-template-columns: repeat(2, minmax(0, 1fr)); } }

.manual { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }
.manual img { width: 100%; height: auto; aspect-ratio: 16 / 9; object-fit: cover; border: 1.5px solid var(--suave); }
.manual img:first-child { grid-column: 1 / -1; }
@media (max-width: 720px) { .manual { grid-template-columns: 1fr; } }

.siguiente { display: grid; gap: 12px; padding-block: 64px 24px; border-top: 1.5px solid var(--linea); text-decoration: none; }
.siguiente .titular { font-size: clamp(48px, 9vw, 150px); transition: transform .3s; }
.siguiente:hover .titular { transform: translateX(16px); }
.volver { padding-block: 0 64px; }

@media (prefers-reduced-motion: reduce) { .patron-capa { animation: none; } }

/* ---------- ficha de marca como infografía ---------- */
.marca-heroe { min-height: clamp(300px, 52vh, 560px); }
.marca-ficha { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px 16px; padding-block: 40px 24px; align-items: end; border-bottom: 1.5px solid var(--linea); }
.marca-ficha h1 { grid-column: 1 / span 6; font-size: clamp(48px, 7.5vw, 124px); }
.marca-ficha dl { grid-column: 7 / span 6; margin: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.marca-ficha dt { color: var(--gris); margin-bottom: 6px; }
.marca-ficha dd { margin: 0; font-size: 17px; line-height: 1.3; }
.marca-ficha p { grid-column: 1 / span 6; margin: 0; font-size: clamp(18px, 1.6vw, 22px); line-height: 1.3; max-width: 40ch; }
@media (max-width: 900px) {
  .marca-ficha { grid-template-columns: 1fr; }
  .marca-ficha h1, .marca-ficha dl, .marca-ficha p { grid-column: 1; }
  .marca-ficha dl { grid-template-columns: 1fr 1fr; }
}
.marca-bloque { padding-block: 32px; }
.marca-bloque-cabeza { display: flex; justify-content: space-between; gap: 12px; margin-bottom: 14px; }
.marca-bloque-cabeza a { text-decoration: none; }
.marca-bloque-cabeza a:hover { text-decoration: underline; }
.gris { color: var(--gris); }
.franja { display: flex; height: clamp(150px, 20vw, 260px); border: 1.5px solid var(--linea); }
.franja .muestra { aspect-ratio: auto; min-width: 0; border-right: 1.5px solid var(--linea); padding: 12px; }
.franja .muestra:last-child { border-right: 0; }
.franja .muestra span { background: none; color: inherit; padding: 0; }
.franja .muestra .hex { font-size: clamp(14px, 1.6vw, 24px); }
@media (max-width: 720px) {
  .franja { flex-direction: column; height: auto; }
  .franja .muestra { flex: none !important; min-height: 64px; border-right: 0; border-bottom: 1.5px solid var(--linea); flex-direction: row; align-items: center; }
  .franja .muestra:last-child { border-bottom: 0; }
}
.marca-fotos { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 8px; }
.marca-fotos img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; background: var(--suave); }
@media (max-width: 900px) { .marca-fotos { grid-template-columns: repeat(3, minmax(0, 1fr)); } }

/* banda de la ficha: el logo siempre cabe completo */
.marca-heroe { min-height: 0; height: clamp(320px, 56vh, 600px); display: block; }
.marca-heroe-logo { position: absolute; inset: 56px 12% 40px; width: auto; max-height: none; padding: 0; display: block; }
.marca-heroe-logo .logo-mask { width: 100%; height: 100%; max-height: none; aspect-ratio: auto; }

/* el logo explicado */
.logo-explica { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px; align-items: stretch; }
.logo-lamina { grid-column: 1 / span 7; background: #fff; border: 1.5px solid var(--linea); display: grid; place-items: center; padding: 10%; aspect-ratio: 4 / 3; max-width: 100%; }
.logo-lamina img { max-width: 100%; max-height: 100%; object-fit: contain; }
.logo-lamina.foto { padding: 0; overflow: hidden; }
.logo-lamina.foto img { width: 100%; height: 100%; object-fit: cover; }
.logo-texto { grid-column: 8 / span 5; display: flex; flex-direction: column; gap: 16px; }
.logo-texto p { margin: 0; font-size: clamp(20px, 2vw, 30px); line-height: 1.22; max-width: 24ch; }
.logo-versiones { margin-top: auto; display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.logo-versiones:empty { display: none; }
.logo-version { aspect-ratio: 1; position: relative; max-width: 100%; }
.logo-version .logo-mask { position: absolute; inset: 18%; width: auto; height: auto; aspect-ratio: auto; }
@media (max-width: 900px) {
  .logo-explica { grid-template-columns: 1fr; }
  .logo-lamina, .logo-texto { grid-column: 1; }
}

/* =================== estilo editorial (fichas de marca) ===================
   Tipografía grande centrada, el recurso *( imagen ), mucho aire y notas chicas a los lados. */
.ed-heroe { position: relative; min-height: min(92vh, 980px); display: grid; place-items: center; padding-block: 80px 64px; }
.ed-titulo {
  margin: 0; text-align: center; font-weight: 700; text-transform: uppercase;
  font-size: clamp(64px, 12vw, 200px); line-height: .84; letter-spacing: -.045em;
  display: flex; flex-direction: column; align-items: center;
}
.ed-titulo > span:not(.ed-par) { display: block; }
.ed-par { display: inline-flex; align-items: center; gap: .04em; font-weight: 700; line-height: .84; }
.ed-ast { font-size: .62em; margin-right: .08em; transform: translateY(-.08em); }
.ed-fig {
  display: inline-block; width: 1.45em; height: .78em; margin-inline: .06em;
  position: relative; overflow: hidden; vertical-align: middle;
}
.ed-fig img { width: 100%; height: 100%; object-fit: cover; display: block; }
.ed-fig .logo-mask { position: absolute; inset: 14% 12%; width: auto; height: auto; aspect-ratio: auto; }
.ed-nota { position: absolute; font-size: 14px; line-height: 1.3; max-width: 18ch; }
.ed-nota a { text-decoration: none; border-bottom: 1px solid currentColor; }
.ed-n1 { left: max(var(--margen), env(safe-area-inset-left, 0px)); top: 40%; }
.ed-n2 { right: max(var(--margen), env(safe-area-inset-right, 0px)); top: 56%; text-align: right; }
.ed-n3 { left: 20%; bottom: 12%; }
@media (max-width: 900px) {
  .ed-heroe { min-height: 0; padding-block: 56px 40px; display: flex; flex-direction: column; gap: 28px; }
  .ed-nota { position: static; max-width: none; text-align: center; }
  .ed-n1 { order: -1; }
}

.ed-fila { padding-block: 24px 96px; }
.ed-fila-grilla { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 28px 20px; }
.ed-fila figure { margin: 0; display: grid; gap: 8px; align-content: start; }
.ed-fila figcaption { font-size: 13px; line-height: 1.3; }
.ed-mini { display: block; aspect-ratio: 4 / 3; overflow: hidden; background: var(--suave); max-width: 100%; }
.ed-mini img { width: 100%; height: 100%; object-fit: cover; }
.ed-mini.blanco { background: #fff; display: grid; place-items: center; padding: 12%; box-shadow: inset 0 0 0 1px var(--suave); }
.ed-mini.blanco img { object-fit: contain; }
.ed-mini.franjas { display: flex; }
.ed-mini.franjas i { flex: 1; }
@media (max-width: 900px) { .ed-fila-grilla { grid-template-columns: repeat(3, minmax(0, 1fr)); } }

.ed-idea { display: grid; justify-items: center; gap: 22px; text-align: center; padding-block: 48px 80px; }
.ed-idea p { margin: 0; font-weight: 400; font-size: clamp(28px, 3.6vw, 58px); line-height: 1.06; letter-spacing: -.02em; max-width: 22ch; text-wrap: balance; }
.ed-idea .ed-nota { position: static; }

.ed-grande { display: grid; place-items: center; padding-block: 24px 120px; overflow: hidden; }
.ed-par.xl { font-size: clamp(90px, 22vw, 360px); }
.ed-fig.grande { width: 2.2em; height: 1.2em; }

.ed-colores { display: grid; justify-items: center; gap: 28px; padding-block: 40px 120px; }
.ed-colores-fila { display: flex; flex-wrap: wrap; justify-content: center; gap: 28px 44px; }
.ed-color { border: 0; background: none; padding: 0; cursor: pointer; display: grid; justify-items: center; gap: 8px; color: var(--tinta); font: inherit; aspect-ratio: auto; }
.ed-color i { width: clamp(64px, 7vw, 104px); aspect-ratio: 1; border-radius: 50%; box-shadow: inset 0 0 0 1px rgba(0,0,0,.12); transition: transform .3s; }
.ed-color:hover i { transform: scale(1.08); }
.ed-color .hex { font-size: 13px; color: var(--gris); }

.ed-siguiente { display: grid; justify-items: center; gap: 18px; padding-block: 72px 24px; text-decoration: none; border-top: 1px solid var(--suave); }
.ed-titulo.chico { font-size: clamp(48px, 8vw, 130px); transition: letter-spacing .4s; }
.ed-siguiente:hover .ed-titulo.chico { letter-spacing: -.02em; }
.ed-volver { text-align: center; padding-block: 0 72px; font-size: 14px; }
.ed-volver a { text-decoration: none; border-bottom: 1px solid currentColor; }
.ed-fig.rota img { position: absolute; inset: 0; opacity: 0; }
.ed-fig.rota img.activa { opacity: 1; }

/* ---------- logos de la marca ---------- */
.ed-logos { display: grid; justify-items: center; gap: 28px; padding-block: 24px 112px; }
.ed-logos-grilla { width: 100%; max-width: 1180px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: 40px 24px; }
.ed-logo { margin: 0; display: grid; gap: 10px; }
.ed-logo figcaption { font-size: 13px; color: var(--gris); text-align: center; }
.ed-logo.lamina img { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; box-shadow: 0 0 0 1px var(--suave); }
.ed-logo-caja { position: relative; display: grid; place-items: center; aspect-ratio: 1; max-width: 100%; padding: 16%; box-shadow: 0 0 0 1px var(--suave); }
.ed-logo-caja img { max-width: 100%; max-height: 100%; object-fit: contain; }
.ed-logo-caja .logo-mask { position: absolute; inset: 18%; width: auto; height: auto; aspect-ratio: auto; }
.ed-logo.ancho { grid-column: 1 / -1; max-width: 820px; justify-self: center; width: 100%; }
.ed-logo.ancho .ed-logo-caja { aspect-ratio: 16 / 10; padding: 0; overflow: hidden; }
.ed-logo.ancho img { width: 100%; height: 100%; object-fit: cover; }
@media (min-width: 1000px) { .ed-logos-grilla:has(.lamina) { grid-template-columns: repeat(2, minmax(0, 1fr)); } }

/* ---------- perfil de Instagram ---------- */
.ed-redes { display: grid; justify-items: center; gap: 28px; padding-block: 40px 96px; }
.ig-tarjeta { width: 100%; max-width: 820px; display: grid; gap: 28px; }
.ig-cabeza { display: grid; grid-template-columns: auto 1fr auto; gap: 28px; align-items: center; }
.ig-avatar { width: clamp(76px, 10vw, 120px); aspect-ratio: 1; border-radius: 50%; object-fit: cover; box-shadow: 0 0 0 1px var(--suave); }
.ig-datos { display: grid; gap: 8px; min-width: 0; }
.ig-usuario { font-weight: 500; font-size: 20px; }
.ig-cifras { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 6px 22px; font-size: 15px; }
.ig-cifras b { font-weight: 700; font-variant-numeric: tabular-nums; }
.ig-datos p { margin: 0; color: var(--gris); font-size: 15px; max-width: 46ch; }
.ig-grilla { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 4px; }
.ig-grilla img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; background: var(--suave); }
.ig-nota { font-size: 12px; color: var(--gris); }
@media (max-width: 720px) {
  .ig-cabeza { grid-template-columns: auto 1fr; }
  .ig-cabeza .boton { grid-column: 1 / -1; justify-self: start; }
  .ig-cifras { gap: 4px 14px; font-size: 14px; }
}
.ed-logo-caja > img { position: absolute; inset: 16%; width: 68%; height: 68%; max-width: none; max-height: none; object-fit: contain; }
.ed-logo.ancho .ed-logo-caja > img { inset: 0; width: 100%; height: 100%; object-fit: cover; }

/* =================== contenido: lienzo =================== */
.ed-heroe.corto { min-height: min(78vh, 820px); }
.ed-fig video { width: 100%; height: 100%; object-fit: cover; display: block; }

.lienzo-zona { position: relative; }
.lienzo-filtros {
  position: sticky; top: env(safe-area-inset-top, 0px); z-index: 30;
  display: grid; gap: 8px; padding-block: 14px;
  background: color-mix(in srgb, var(--papel) 88%, transparent);
  -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px);
}
.fila-filtro { display: flex; flex-wrap: wrap; gap: 6px; justify-content: center; }
.fila-filtro.cats[hidden] { display: none; }
.chip {
  font: 500 13px/1 var(--fuente); letter-spacing: .05em; text-transform: uppercase;
  border: 1px solid var(--tinta); border-radius: 999px; padding: 9px 14px;
  background: transparent; color: var(--tinta); cursor: pointer;
  display: inline-flex; align-items: center; gap: 7px; transition: background .2s, color .2s;
}
.chip .n { font-weight: 300; opacity: .7; }
.chip[aria-pressed="true"] { background: var(--tinta); color: var(--papel); }
.chip.fuerte { font-size: 14px; padding: 10px 16px; }
.ico-video { font-style: normal; font-size: 10px; }
.ico-foto { width: 11px; height: 9px; border: 1.5px solid currentColor; border-radius: 2px; display: inline-block; }

.lienzo { position: relative; margin-inline: max(var(--margen), env(safe-area-inset-left, 0px)); }
.lienzo-titulo {
  position: sticky; top: 46vh; z-index: 0; height: 0; display: flex; flex-direction: column; align-items: center;
  pointer-events: none;
}
.lienzo-titulo .titular { font-size: clamp(48px, 9vw, 150px); transform: translateY(-50%); opacity: .95; }
.lienzo-titulo .rotulo { transform: translateY(-50%); color: var(--gris); }

.pieza {
  position: absolute; left: 0; top: 0; padding: 0; border: 0; background: var(--suave); cursor: zoom-in;
  overflow: hidden; z-index: 1;
  transition: opacity .45s ease, transform .7s cubic-bezier(.2,.8,.2,1), width .7s cubic-bezier(.2,.8,.2,1), height .7s cubic-bezier(.2,.8,.2,1), box-shadow .3s;
  will-change: transform;
}
.pieza img, .pieza video { width: 100%; height: 100%; object-fit: cover; display: block; }
.pieza:hover, .pieza:focus-visible { z-index: 5; box-shadow: 0 24px 50px -20px rgba(0,0,0,.45); }
.pieza.video { border-radius: 10px; }
.pieza .sello {
  position: absolute; left: 6px; top: 6px; display: inline-flex; align-items: center; gap: 5px;
  background: #000; color: #fff; border-radius: 999px; padding: 4px 8px 4px 7px;
  font: 500 10px/1 var(--fuente); letter-spacing: .06em; text-transform: uppercase;
}
.pieza .sello i { font-style: normal; font-size: 8px; color: var(--coral); }
.pieza .pie {
  position: absolute; left: 0; right: 0; bottom: 0; padding: 18px 8px 7px; text-align: left;
  font: 500 11px/1.2 var(--fuente); letter-spacing: .04em; text-transform: uppercase; color: #fff;
  background: linear-gradient(transparent, rgba(0,0,0,.65));
  opacity: 0; transition: opacity .25s;
}
.pieza .pie b { font-weight: 700; margin-right: 4px; }
.pieza:hover .pie, .pieza:focus-visible .pie { opacity: 1; }
.pieza.apagada { opacity: 0; visibility: hidden; pointer-events: none; transition: opacity .3s, visibility 0s .3s; }
@media (hover: none) { .pieza .pie { opacity: 1; } }

/* visor */
.visor { position: fixed; inset: 0; z-index: 100; background: rgba(0,0,0,.92); display: grid; grid-template-columns: 64px 1fr 64px; align-items: center; padding: max(16px, env(safe-area-inset-top, 0px)) 8px max(16px, env(safe-area-inset-bottom, 0px)); color: #fff; }
.visor[hidden] { display: none; }
.visor-medio { margin: 0; display: grid; justify-items: center; gap: 12px; height: calc(100vh - 64px); align-content: center; min-width: 0; }
.visor-medio > div { display: grid; place-items: center; min-height: 0; max-height: calc(100vh - 110px); }
.visor-medio img, .visor-medio video { max-width: 100%; max-height: calc(100vh - 110px); object-fit: contain; }
.visor-medio video { border-radius: 10px; }
.visor-flecha, .visor-cerrar { background: none; border: 1px solid rgba(255,255,255,.4); color: #fff; border-radius: 50%; width: 48px; height: 48px; font: 400 20px/1 var(--fuente); cursor: pointer; justify-self: center; }
.visor-cerrar { position: absolute; top: max(16px, env(safe-area-inset-top, 0px)); right: max(16px, env(safe-area-inset-right, 0px)); }
.visor-flecha:hover, .visor-cerrar:hover { background: #fff; color: #000; }
@media (max-width: 720px) { .visor { grid-template-columns: 1fr; } .visor-flecha { position: absolute; bottom: 20px; } .visor-flecha.ant { left: 30%; } .visor-flecha.sig { right: 30%; } }
@media (max-width: 720px) {
  .lienzo-filtros { padding-block: 10px; gap: 6px; }
  .fila-filtro { flex-wrap: nowrap; overflow-x: auto; justify-content: flex-start; scrollbar-width: none; margin-inline: calc(-1 * max(16px, env(safe-area-inset-left, 0px))); padding-inline: max(16px, env(safe-area-inset-left, 0px)); }
  .fila-filtro::-webkit-scrollbar { display: none; }
  .chip { flex: none; padding: 8px 12px; font-size: 12px; }
  .lienzo-filtros[data-tipo="todo"] .cats { display: none; }
}

.pieza { transform-origin: 50% 50%; }
.pieza.enfocada { z-index: 20; box-shadow: 0 40px 80px -30px rgba(0,0,0,.55); }
.pieza.enfocada .pie { opacity: 1; font-size: 9px; }
.pieza.enfocada .sello { transform: scale(.6); transform-origin: 0 0; }
.lienzo:has(.enfocada) .pieza:not(.enfocada):not(.apagada) { opacity: .35; }

/* =================== redes sociales =================== */
.ed-fig.vertical { width: .62em; height: .78em; }

.cinta { overflow: hidden; padding-block: 8px 72px; }
.cinta .pista { display: flex; width: max-content; animation: correr 60s linear infinite; }
.cinta .grupo { display: flex; gap: 12px; padding-right: 12px; }
.cinta img { height: clamp(220px, 24vw, 340px); aspect-ratio: 4 / 5; width: auto; object-fit: cover; }

.planable { display: grid; justify-items: center; gap: 56px; padding-block: 96px; border-top: 1px solid var(--suave); }
.planable-intro { display: grid; justify-items: center; gap: 18px; text-align: center; }
.planable-intro p { margin: 0; max-width: 46ch; font-size: clamp(18px, 1.6vw, 22px); line-height: 1.35; }
.planable-vista { position: relative; width: 100%; max-width: 1080px; }
.planable-vista img { width: 100%; border-radius: 14px; box-shadow: 0 0 0 1px var(--suave), 0 40px 80px -40px rgba(0,0,0,.35); }
.punto {
  position: absolute; display: inline-flex; gap: 8px; align-items: center;
  background: var(--tinta); color: var(--papel); border-radius: 999px; padding: 8px 14px;
  font: 500 13px/1 var(--fuente); letter-spacing: .04em; text-transform: uppercase; white-space: nowrap;
}
.punto b { color: var(--coral); font-weight: 700; }
.punto.p1 { left: 40%; top: 6%; }
.punto.p2 { left: 2%; top: 30%; }
.punto.p3 { right: 4%; top: 22%; }
.planable-pasos { list-style: none; margin: 0; padding: 0; width: 100%; max-width: 1080px; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; }
.planable-pasos li { display: grid; gap: 8px; }
.planable-pasos b { font-weight: 300; font-size: 40px; line-height: 1; }
.planable-pasos span { font-weight: 700; text-transform: uppercase; font-size: 20px; }
.planable-pasos p { margin: 0; color: var(--gris); max-width: 32ch; }
.planable-mes { margin: 0; width: 100%; max-width: 1080px; display: grid; gap: 12px; justify-items: center; }
.planable-mes img { width: 100%; border-radius: 10px; box-shadow: 0 0 0 1px var(--suave); }
.planable-mes figcaption { font-size: 14px; color: var(--gris); }
@media (max-width: 900px) {
  .punto { position: static; margin: 4px 4px 0 0; }
  .planable-vista { display: flex; flex-wrap: wrap; }
  .planable-vista img { order: -1; margin-bottom: 8px; }
  .planable-pasos { grid-template-columns: 1fr; }
}

.ejemplos { display: grid; justify-items: center; gap: 40px; padding-block: 96px; border-top: 1px solid var(--suave); }
.ejemplos-cabeza { display: grid; justify-items: center; gap: 14px; }
.ejemplos-grilla { width: 100%; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 32px 16px; }
.ejemplos-grilla figure { margin: 0; display: grid; gap: 8px; }
.ejemplos-grilla img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; transition: transform .5s cubic-bezier(.2,.8,.2,1); }
.ejemplos-grilla figure:hover img { transform: scale(1.03); }
.ejemplos-grilla figcaption { font-size: 13px; }
@media (max-width: 900px) { .ejemplos-grilla { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (prefers-reduced-motion: reduce) { .cinta .pista { animation: none; } }
.ed-titulo.largo { font-size: clamp(54px, 8.4vw, 140px); }
@media (min-width: 901px) { .ejemplos-grilla { grid-template-columns: repeat(7, minmax(0, 1fr)); gap: 28px 12px; } }
@media (max-width: 900px) { .planable-vista .punto { display: none; } }

/* =================== paid media =================== */
.plataformas { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; padding-block: 24px 64px; }
.plataformas article { display: grid; gap: 14px; justify-items: center; text-align: center; padding: 56px 24px; border: 1px solid var(--suave); }
.plataformas ul { list-style: none; margin: 8px 0 0; padding: 0; display: grid; gap: 8px; font-size: 17px; }
.plataformas li::before { content: "* "; color: var(--coral); }
@media (max-width: 720px) { .plataformas { grid-template-columns: 1fr; } }
.planable-pasos.cuatro { grid-template-columns: repeat(4, minmax(0, 1fr)); margin-inline: auto; padding-bottom: 72px; }
@media (max-width: 900px) { .planable-pasos.cuatro { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .planable-pasos.cuatro { grid-template-columns: 1fr; } }
.anuncios { width: 100%; max-width: 1080px; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; }
.anuncio { margin: 0; display: grid; gap: 8px; }
.anuncio-marco { position: relative; aspect-ratio: 9 / 16; border-radius: 14px; overflow: hidden; background: var(--suave); max-width: 100%; }
.anuncio-marco video { width: 100%; height: 100%; object-fit: cover; }
.anuncio-tag { position: absolute; left: 10px; top: 10px; background: rgba(0,0,0,.6); color: #fff; font: 500 11px/1 var(--fuente); padding: 5px 8px; border-radius: 4px; }
.anuncio figcaption { font-size: 13px; text-align: center; }
@media (max-width: 720px) { .anuncios { grid-template-columns: 1fr 1fr; } }

/* paid media: resultados y promos */
.resultados { display: grid; justify-items: center; gap: 48px; padding-block: 96px; border-top: 1px solid var(--suave); text-align: center; }
.resultados-cabeza { display: grid; justify-items: center; gap: 14px; }
.resultados-cabeza .rotulo { color: var(--gris); }
.cifras-grandes { margin: 0; width: 100%; max-width: 1180px; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; }
.cifras-grandes div { display: flex; flex-direction: column-reverse; gap: 14px; align-items: center; }
.cifras-grandes dd { margin: 0; font-weight: 300; font-size: clamp(72px, 11vw, 190px); line-height: .85; letter-spacing: -.04em; }
.cifras-grandes dt { color: var(--gris); }
.resultados-nota { margin: 0; max-width: 42ch; font-size: clamp(18px, 1.6vw, 22px); line-height: 1.35; }
@media (max-width: 720px) { .cifras-grandes { grid-template-columns: 1fr; gap: 48px; } }
.anuncios.promos { grid-template-columns: repeat(3, minmax(0, 1fr)); max-width: 1000px; align-items: end; }
.anuncios.promos .anuncio-marco { aspect-ratio: 4 / 5; }
.anuncios.promos .anuncio-marco.vertical { aspect-ratio: 9 / 16; }
.anuncio-marco img { width: 100%; height: 100%; object-fit: cover; }
.anuncio figcaption b { font-weight: 700; margin-right: 4px; }
@media (max-width: 720px) { .anuncios.promos { grid-template-columns: 1fr 1fr; } .anuncios.promos .anuncio:first-child { grid-column: 1 / -1; max-width: 260px; justify-self: center; } }
.cifras-grandes dd { white-space: nowrap; }

/* =================== nosotros y contacto =================== */
.ami-fig { background: var(--tinta); display: grid !important; place-items: center; }
.ami-fig img { position: absolute; inset: 6% 0 0; width: 100% !important; height: 94% !important; object-fit: contain !important; object-position: 50% 100%; filter: var(--iso-sobre-tinta); }

.como-somos { display: grid; justify-items: center; gap: 40px; padding-block: 96px; border-top: 1px solid var(--suave); }
.como-somos ol { list-style: none; margin: 0; padding: 0; width: 100%; max-width: 1180px; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 32px; text-align: center; }
.como-somos b { display: block; font-weight: 700; text-transform: uppercase; font-size: clamp(36px, 4.4vw, 72px); line-height: .9; letter-spacing: -.03em; margin-bottom: 14px; }
.como-somos p { margin: 0 auto; color: var(--gris); max-width: 30ch; }
@media (max-width: 720px) { .como-somos ol { grid-template-columns: 1fr; } }

.canales { max-width: 1080px; margin-inline: auto; padding-block: 24px 112px; display: grid; }
.canal { display: grid; grid-template-columns: 160px 1fr auto; gap: 24px; align-items: center; padding-block: 28px; border-top: 1px solid var(--suave); }
.canal:last-child { border-bottom: 1px solid var(--suave); }
.canal .valor { font-weight: 700; font-size: clamp(24px, 3.4vw, 52px); letter-spacing: -.02em; overflow-wrap: anywhere; min-width: 0; }
.canal .acciones { display: flex; gap: 8px; }
.chip.activo { background: var(--tinta); color: var(--papel); text-decoration: none; }
.canal .chip { text-decoration: none; }
@media (max-width: 720px) { .canal { grid-template-columns: 1fr; gap: 10px; } }